Contours Agency — The Clubhouse Report
Edition 01 / 2026
A strategic diagnostic for golf clubs
The revenue your club is leaving on the table.
A structured audit for general managers and boards who suspect their brand and commercial infrastructure is quietly underselling the club — and want to know, to the dollar, what the gap looks like.
From Contours — the creative consultancy working with premium clubs across Australia and internationally, including engagements at Royal Melbourne, The National, Kingston Heath, and 7 Mile Beach.
What you'll get
A diagnostic that earns its place in your next board meeting.
01 / Score
A defensible score against top-quartile peers.
How your club sits against top-quartile, median, and bottom-quartile clubs in your segment — scored on brand, commercial infrastructure, and member experience.
02 / Opportunity
A dollar-range opportunity gap, annual and five-year.
Grounded in published industry benchmarks from NGF, KPMG, CMAA, and Golf Australia — not marketing maths. Presented as a range, with methodology visible.
03 / Moves
Three highest-impact moves, specific to your answers.
Concrete recommendations generated from the lowest-scoring dimensions you report. Written as strategic advice, not marketing copy. Usable in a board paper.
How it works
A structured exercise, not a quiz.
The assessment simulates the first thirty minutes of a paid discovery engagement — enough to be genuinely useful on its own. Everything is saved in your browser as you go.
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Tell us about your club (ninety seconds)Six questions establishing size, segment, market position, and what prompted the review.
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Choose where you want to focusVisitor play and green fees, member spend and retention, dues and positioning — or all three.
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Answer seven or eight questions per focus areaEach module takes two to three minutes. Most respondents pick one or two modules for a sharper result.
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Get your result instantlyA score, a peer benchmark, a dollar-range opportunity gap, and three highest-impact moves — on screen, saveable as PDF.
Who this is for
Built for the people who actually make the call.
- General managers reviewing next year's budget and revenue assumptions.
- Boards evaluating whether the club's brand and commercial infrastructure is fit for purpose.
- Newly appointed GMs wanting an outside-in diagnostic before recommending changes.
- Marketing and commercial leads building a case for investment.
Common questions
The details.
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How long does it take?Seven minutes for a single focus area, ten minutes if you want to look at all three revenue levers. Progress saves automatically in your browser — you can pause and come back.
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Is my club's information kept private?Yes. We aggregate responses for benchmark research. We never share identified club information.
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Do I have to book a call afterwards?No. The assessment is free, the results are yours to keep regardless. If you'd like to discuss them with us, there's a link at the end — otherwise we'll let you get on with it.
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Who is this from?Contours is a creative consultancy working with premium golf clubs across Australia and internationally. contours.agency
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Why are you giving this away?Because clubs that understand their opportunity tend to make better decisions — whether or not those decisions involve working with us.
